Pure PPF wanted to switch to a new website design, as it brings a lot of benefits. It can improve the credibility and sales of a business and offer better scalability, which means that the business can grow without worrying about digital limitations. Global Bay was happy to offer its services and undertook a project that will provide faster page load speeds, help Pure PPF retain and acquire customers, particularly luxury vehicle owners, and improve its conversion rates.
Challenge
The customer was most worried about the limited budget. Jon Basker, Global Bay’s director, consulted ingeniously and assured them with a project outline made in the suited budget that would deliver results. Furthermore, the client wanted to be able to manage the new website from the back end with ease. Another issue involved resolving present and in-progress elements on the website and pairing them with modern aesthetics. To tie it all together, we wanted to make the website user-friendly and visually appealing, especially to attract the luxury clientele.
Solution
We successfully rebuilt Pure PPF’s website for modern customers, customised the look and feel with dynamic graphics and clear navigation, and paired it with real feedback from past clientele in order to develop transparency. We also took care of SEO and post-launch analytics to monitor how the new look would improve the website traffic, user behaviour, and conversions.
Result
Now, Pure PPF offers its luxury car detailing services in Bristol on a modern website. The new website, which was improved and modernised to increase user engagement, delivered a 300% increase in organic traffic, as well as a 43% reduction in bounce rate. The client appreciates this redesign very much, as well as the fact that Global Bay not only built a safe and up-to-date website but also devised smarter marketing moves and trackable activities that reduced the hassle the team had to face in terms of technical background. Pure PPF also gained the trust of high-end clientele and continued to boost sales in the desired area.
Jay Harrison 